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The web site iin.co had the following on the homepage, "Iinco - Free short url Get free short url with one click and link shortener with iin." I noticed that the webpage said "co, free url shortener link service." They also said " If you need a custom alias, you can enter it below. By adding a password, you can restrict the access of statistics. This can be used to identify URLs on your account. Complete Analytics Track each and every user who clicks a link. Our system allows you to track everything. Whether it is the amount of clicks, the country or the referrer, the data is there." The meta header had url as the first optimized keyword. This keyword is followed by short, url shorten, and tiny url which isn't as important as url. The other words iin.co used was url shrink. byt is included but could not be seen by search crawlers.